So the theory works by saying if you only have 1 Adsense unit on your page (as opposed to the maximum 3), you will increase your revenue since the only bidders that show up will have higher costs per click. The more ad units (and ad spaces) you have on your page, the more bids there will be. The highest bidder for a particular phrase or keyword will have the top ad placement, at the top ad unit that first appears in your page’s HTML code. Adsense advertisers use a “bidding” process to bid for their ad placements. Do Less Adsense Units Per Page Make More Revenue (Money) Per Click?įirst let me back up and explain the theory on how this supposedly works. So I have been researching ways to increase Google Adsense revenue, and I stumbled upon an interesting idea: Less Adsense ads per page may increase total revenue.
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